Weekly updates from your Video Girls and Video Guys at Capture the Market about video, social media, & online marketing with a focus towards multifamily housing industry.
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Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts
The tradition began on June 8, 2010 when Mashable invited the world to "celebrate the revolution of media becoming a social dialogue" on June 30, 2010. See original SMD logo to the right.
Victoria, British Columbia was the first city to proclaim Social Media with Vancouver, British Columbia following with an official proclamation. This year San Carlos, California and the state of Arizona have officially declared Social Media Day on June 30.
If you're not near San Francisco or Williamsburg, don't dismay!! Host your own Social Media Day next Friday! People have registered over 1,386 Social Media Day Meetups already! Use the hashtag#SMDay on your promotions (Twitter, Instagram, Flickr and YouTube) and register on the Mashable Meetups Everywhere site.
Let us know! What are your plans for Social Media Day? Will you be hosting a celebration at your community?
People around the world come together on the 42 day of the 4th month (4/16 or April 16) to celebrate the first "Social Media holiday!"
Cities host swarm parties, businesses offer specials and/or giveaways, and people get involved in their community! Visit the official Foursquare Day Facebook, Twitter, website, or blog!
Foursquare Day is officially endorsed by Foursquare.com. Foursquare has released the official badge and logo for Foursquare Day 2011. Details on obtaining the Foursquare badge are yet to be released. See what Dennis Crowley, the CEO of foursquare, says about Foursquare Day.
Community Events! Seattle is celebrating at Gordon Biersch with specials and giveaways. Learn more on their site, Facebook, and Twitter.
Dallas has businesses offering specials such as Dallas Comedy House offering free tickets (more info here), and the city is celebrating with a Swarm party on Village on the Green with several businesses present and offering specials. Visit here for more information.
Portland is celebrating at Whiffies where for every check-in $1 goes to the Red Cross efforts in Japan. Follow the event on their site and on Twitter.
New Orleans is celebrating at Parlay's with drink specials & Fat Molly's with drink specials and a free shot. Follow the event on Facebook and Twitter.
Atlanta has businesses around the area offering Foursquare specials, and the city is a huge party at the West Atlanta Downtown Hotel on the rooftop pool deck and wetbar area. Visit their site to learn more: Atlanta specials here and the Foursquare Day party here.
Don't see your city in the list above? Search for whats going on in your community here.
Company Celebrations! McDonald's is continuing their participation in Foursquare Day by offering 100 fantastic shirts to crowned mayors in the US throughout the day! Learn more here.
Untapped has created their own Foursquare Day Badge and a worldwide Foursquare Day map where users can share their location and beer of choice. Learn more here.
These are not the only companies getting involved with Foursquare Day. Look around your community for other business offering specials or giveaways this Saturday, April 16.
Let us know, what are your plans for Foursquare Day?
Social media impacts all other marketing forms because of inbound marketing. Inbound marketing utilizes blogs, SEO, and social media to make it easy for people to find you online. In America, 75% of people use social media and spend 15 minutes of every hour online on social media sites. The main ideas behind optimizing your social media engagement are as follows: + Be responsive + Be gracious + Answer questions + Respond to complaints
Walking the fine line between being social and selling can be a struggle. Produce content that is relevant to the needs of your target audience. You should still use coupons and deals such as Facebook Deals/Foursquare Deals, but if you over promote or are too self focused people will lose interest. If you're stumped for content, you can use polls and surveys to see what your target audience desires. Each social media site is unique, and so your content must vary in tone and personality depending on the approach for each social media site. Focus on the content and the lifestyle surrounding your business not just the features. People will share your content because they desire to contribute to the conversation, self-interest, altruism, validation, or affinity with the larger community.
Benefits of Social Media
Generating exposure – 88%
Increased traffic or subscribers – 72%
Improved Search Ranking – 62%
Resulted in new business partnerships – 56%
Generated qualified leads – 51%
Reduced overall marketing expenses – 49%
Improved sales – 43%
*image courtesy of Social Media Examiner
Optimizing on social media does require extensive time and labor. Only 50% of marketers have less than one year experience in social media marketing. Over half of marketers are spending over 6 hours each week (34% for more than 11 hours a week) on social media. Marketers spending more than 40 hours a week on social media have a great focus on video and blogs. 28% of marketers outsource social media tasks with the largest percentage being for design/development (17%).
#1 Focus for 2011 – Video Marketing/YouTube
56% of business are currently using YouTube, and 77% of marketers plan on increasing their video and/or YouTube marketing. For our current clients: Contact me with any questions regarding optimizing your community's video! If you're interested in a custom branded video for your community or a corporate video contact our team toll free at 866-778-7719 ext 1!
#2 Focus for 2011 - Facebook
550 million active users are on Facebook. 92% of businesses are currently using Facebook, and 75% of marketers plan on increasing their activities. 80% of B2C plan on increasing their Facebook efforts. See our previous posts regarding Facebook Business Pages vs Profile Pages and the new 2011 Facebook Business Page!
#3 Focus for 2011 – Blogs
Blogs have always been a strong area for social media marketers, and 75% of marketers are planning to increase their blogging activities. Businesses that link their blog to their Twitter account average 79% more followers.
Let us know! What do you think of social media and inbound marketing? What social media sites are you using? What questions/comments do you have about your experience with social media?
The tradition began on June 8, 2010 when Mashable invited the world to "celebrate the revolution of media becoming a social dialogue" on June 30, 2010. See original SMD logo to the right.
This year is resounding with a bounce and a bowl. Mashable is hosting one event in San Francisco at House of Air, an indoor trampoline park, and one event in Williamsburg at Brooklyn Bowl.
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